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Wednesday, 8 July 2009

Growing Brands in a Recession Seminar by Prof. Leslie de Chernatony




In July 08, 2009 in Athens, Greece Boussias Communications organized an Executive Seminar on Marketing Management on “Growing brands in a recession” topic.

Keynote speaker was the renowned Professor Leslie de Chernatony (Professor of Brand Marketing at Università della Svizzera italiana & Aston Business School), one of the leading experts in brand research, where he discussed a paradigm shift.

This executive seminar took the perspective that the recession represents an opportunity to reconsider how brands can offer more relevant and welcome value. It is not a case of "business as usual" with a reduced budget, rather how can that budget be better used to deliver a "wow" through more appropriate value.

The strictly customized content of the executive seminar on Growing brands in a recession, aimed at providing practical advice and a how-to toolbox for middle-upper marketing executives, concerning ways for maximizing brand equity during a recession.

Mr. Christos D. Katsanos, Executive Director of the DKG Group after the completion of the seminar said: “Professor Leslie de Chernatony has the ability to create enthusiasm, involvement and understanding among the people attending his workshop. I would without doubt recommend Leslie as a sparring partner working with brand management issues”.

For more information visit at: www.growingbrands.gr
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The International Research & Training Centre for Sustainability (IRTC) is a training facilitator organisation that provides a greater understanding of key issues for the agriculture industry and provide solutions for those with an interest in the sector, through top quality speakers and presentations from industry leaders and researchers.
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